Blogging Isn't Dead: 10 Tips for More Engaging Posts
Contributed by @ImAdeAkins
Blogging isn't dead. Controversial I know but I do strongly believe this. Yes, video format and audio in the form of podcasts are what’s sexy right now (and for good reason), but don't be fooled, people still read blog posts! What I hope certainly is dying out and quickly are posts that do not engage the audience and in turn, don't follow the tips below.
As someone who owes the growing success of his brand to blogging, here are my top 10 tips to help you write more engaging blog posts.
1. Content is king
Valuable content will ALWAYS be consumed in whatever way it is presented and text is still a huge part of that. If the subject you are writing about is something that benefits people and adds some form of value, it will do well.
2. Keep it relevant
With any piece of good content, timing is everything. A sure-fire way to boost engagement is to create blog posts that cover a popular or culturally-relevant topic.
3. Give the post the title it deserves
Sometimes I think of a title before I write a post, others I decide on that right at the very end. Whatever works best for you just make sure your title is:
- Reflective of the content inside it
- Understandable (makes sense)
- Provokes the reader to take notice
- Not too lengthy
4. Structure it properly
Just like any good story you were read as a child (or still enjoy to this day), an engaging blog post requires a beginning, middle and ending. Set your post up at the start making it extremely clear what they should expect in the post. Tell them what they want to know in the middle and then summarise what you’ve told them + any next steps or considerations at the end.
5. Show off your personal writing style
I try hard to write just as I would talk to a friend (minus the sometimes stammer and over-reliance on ‘like’). I try to keep it conversational and humorous and I avoid the desire to show off my lexicon- (which is ironic as I could have just said 'vocabulary' just then).
6. Pick the right amount and type of images
People undervalue the importance of having a good amount of relevant photos and images to break up the text. As a rule of thumb, I tend to insert a relevant photo between every 3 paragraphs at least. Also, be particular with the type of images you include. Generic blog post stock images look tacky in my opinion. There’s a wealth of great, high-quality stock images available for free online at sites such as Unsplash, Pexels and Pixabay.
7. Link to other engaging posts (either by you or external)
Not only does this help from an SEO (Search-engine optimisation) perspective, it also shows the reader you’re passionate or knowledgeable on the subject and will appreciate the additional sources (if relevant to them). Speaking of which, you should probably check out this article on our site - 'Top 5 SEO Tips #ForBloggers' (see what I did there?).
8. Be passionate about your blog post
I write my best, most engaging content when I am inspired and super passionate about the subject and I know it's relevant (see point 2). I believe readers can easily tell when a blog post has been created with love and when it’s just filler content.
9. Size matters (or should I say length)
Yooo! (and sorry, not sorry for not using a better choice of word), this is one that really irks me. Personally, I feel the best blog posts tick all of the points above off but are also as concise as possible. Chances are that right now, you're reading this post on your smartphone and nobody has time to be reading essays on small screens. (Another reason why you should break up text with good-quality images).
If you have a lot of content that you just can’t seem to cut down, consider splitting the post into a series. Whilst I won't give you an ideal maximum length, I do believe that from an SEO perspective, your post needs to be at least between 350-500 words long.
10. Check your spelling and grammar
Do not publish your post until you’re completely satisfied with the spelling and grammar. If you were never the best at English, ask someone else to proof-read it for you. (I really like Grammarly and recommend you install it on your Google chrome). God willing, I haven’t made any typos myself in this post...
The list above is not exhaustive at all, there are probably several more key points to note when writing blog more engaging blog posts. Hopefully, these 10 tips will help you the next time you’re keeping writer’s block at bay.
This post was inspired by the advice we give to our blog contributors when they show interest in writing for us (click here if you’d like to become one). As always, be sure to comment, share and subscribe.
Peace and blessings,